Scale Faster.
Double Your Profit.
Unlock More Cash.
Ecommerce owners doing $1M+:
we’ll double your profit in 60 days — guaranteed.
Why Fast-Growing Ecommerce Brands Struggle?
The Solution: The 2x Profit Roadmap
If you're a 7-figure ecommerce founder, here’s what it’s built to fix:
Revenue growing but your bank balance doesn’t
Scaling that kills margin instead of expanding it
Profit leaking through fees, discounts, and rising costs
Cash constantly trapped in inventory
Ad spend that burns money with no guardrails
Cost creep shrinking profit every month
Big decisions made on gut instead of data
No simple system showing where money goes — or when it returns
Why the 2x Profit Roadmap Delivers
Because profit doesn’t increase by accident — it increases when you finally build a financial system that supports growth instead of fighting it.
The Roadmap shows you what drives profit, what kills it, and how to control cash so scaling becomes predictable instead of chaotic.
How the Roadmap Works
A simple four-step system to fix profit, cash, and clarity.
Find the Profit Leaks
We dig into your numbers to find what’s killing profit — inventory, ads, margins, or cash timing.
Fix the Cash Engine
Build a simple, real-time view of where money is, where it's going and when it coming back.
Increase Margins & Profit
Cut waste, tighten margins, and make inventory + ad decisions based on data, not gut.
Forecast + Scale Without Stress
See your profit and cash 12 months ahead so you can grow without chaos or risk.
About Karen Dean
I’ve spent 16 years in finance as an investor. After working with hundreds of brands, I saw the same pattern: the most successful ones weren’t just great at marketing, they had a financial system that supported growth.That insight led me to create the 2x Profit Roadmap: a simple, data-driven system that eliminates guesswork and finally shows owners where their profit is coming from, where it’s leaking, and how to scale without chaos.I earned my MBA from The Wharton School, my BBA in Finance & Economics from the University of Wisconsin–Madison, and my CFA® designation — all of which shaped how I build financial systems that actually scale.Outside of work, I’m a proud Badger, a Green Bay Packers die-hard, and a big fan of golf, paddle tennis, and living out my faith.
Ready to Double Your Profit and Scale with Confidence?
We guarantee we’ll 2x your profit in 60 days — or keep working with you for free until we do
If your sales are rising but your bank balance isn’t, it's a system issue. Let's fix it.
Contact Us Today
Reach out for expert financial guidance tailored to ecommerce owners. We're here to help you maximize your profitability and navigate industry challenges.Connect:
(773) 232-5581Inquire
[email protected]
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